Goodwill

(1) The excess of the purchase price of an acquired business over the fair value of the acquired business´s identifiable net assets and liabilities as measured at the acquisition dat
(2) The amount paid in excess of an asset's book value, usually for intangible assets such trademarks or licenses.
(3) The difference between the total value of a business and the value of the net assets on its balance sheet at a moment in time. The value represents the ability of the business to generate profits and cash in the future.